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Who am I?

... a very philosophical question. After reading the page, you will hopefully get a glimpse of who I am as a researcher, what methods I use and how I like to work.

My research equipment

Research methods

  • In-depth interviews

  • Focus groups

  • A/B tests

  • Surveys

  • Co-creation workshops

  • ​Usability testing

  • ​Concept testing

  • Data analysis (analytics and statistics)

  • Competitive analysis

  • Card sorting

Tools

  • Miro, Mural

  • UserZoom / UserTesting

  • Lookback

  • Amplitude

  • Google Analytics

  • SPSS and R

  • Excel

  • Qualtrics, SurveyMonkey

  • Hotjar

  • Notion, Confluence

  • Jira

Soft-skills

  • Workshop facilitation

  • Storytelling

  • Effective communication

  • Stakeholder management

  • Time management

  • Attention to detail

  • Problem solving

  • Empathy

Key principles I follow as a user researcher:

Lead with kindness

Kindness is my core value that I try to uphold throughout my work. I’m drawn to the altruistic side of user research and strive to approach every interaction with kindness.

Empathy is key

Empathy starts with users—and extends to stakeholders and the business. Understanding all perspectives makes research more impactful.

Keep on learning

Curiosity and growth drives me. I love that research is a constant learning journey—there’s always
something new to uncover and learn.

Collaboration for the win

Great research is a team sport. I value diverse skills, shared goals, and having each other’s back.

Everyone loves a story

Insight sticks when it's told well. I bring findings to life through storytelling to help teams remember and act on what matters.

Food lifts the mood

Snacks solve most problems. Also, I give excellent food recommendations in Berlin. 

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